UX/UI
Work
I've led UX/UI at Simply Benefits since 2022, a Canadian digital benefits platform used by advisors, employers, and members to manage group insurance.
The product spans multiple portals and complex systems, including claims, plan pricing, spending accounts, and marketplace features. My work focuses on turning fragmented workflows into clear, consistent experiences that scale across the platform.
Simply Benefits Design System
A scalable design system for a multi-portal benefits platform. Components, tokens, and documentation that keep things consistent across the advisor, employer, and member experiences.
Spending Accounts Redesign
A full redesign of the spending accounts experience. HSA, LSA, and RRSP allocation flows, balance visibility, and grace period handling across the member portal.
Plan Pricing Improvements
Rebuilt the underwriting rate-change workflow. Before and after comparison views, collapsible benefit sections, change indicators, and a revision history with editable pending changes.
Simply Benefits Website
Designed and built the Simply Benefits marketing site. Clean, conversion-focused, and written to actually explain what the product does to advisors, employers, and members.
Simply Perks
A curated perks page where members can find exclusive deals and services from trusted partners. Designed to help people actually get more out of their benefits.
Videos
Video work for Simply Benefits and clients through Elevolve. Animated explainers, product walkthroughs, social reels, and promotional brand videos, directed and edited in-house.
